Info
England, UK | Published on: May 8, 2012
Social media pitch
Aurovine - Loved by bands, empowering fans - goes live May 11th. www.aurovine.com http://pr.co/p/000ox6
Summary
'We have a plan - it's a simple plan to make artists and fans happy. We aim to do that by taking an altruistic approach and listening to what our users want in developing a lean but effective system"

Aurovine's simple but astonishingly clever system enables fans to pay what they can afford for their favourite music. Because artists get to keep almost all the proceeds, they are happy to allow this interaction. The ethical nature of the system often sees fans paying in excess of the minimum.
Details
Aurovine - the new online music platform promising the best of both worlds for bands and fans is going live on May 11th.

With so many online music platforms to choose from, the company's founders were asked what made them so special with heavyweight competition like Spotify to contend with. 'We have a plan - it's a simple plan to make artists and fans happy. We aim to do that by taking an altruistic approach and listening to what our users want in developing a lean but effective system".

Aurovine are also concentrating on a quality listening experience. They are offering WAV, FLAC, AIF and their lowest quality files (mp3 320kbps) are still fairly impressive to most punters

"If you have to compress files, then you may as well make them listenable" was the barbed response to the thorny issue. "With consumer bandwidth and broadband speeds increasing, the compression argument holds less water day by day. Our vision is to be make existing systems better, not to re-invent the wheel."

Ambitious and committed the founders pull no punches. They want to make the industry work for fans and artists, both of whom have been on the receiving end of industry malpractice and monopoly pricing.

"Creative people are sometimes uninterested or disorganised when it comes to business. This has led to exploitation in the past. We will ensure they get a fantastic deal on their unique and lovingly crafted work"

Aurovine's simple but astonishingly clever system enables fans to pay what they can afford for their favourite music. Because artists get to keep almost all the proceeds, they are happy to allow this interaction. The ethical nature of the system often sees fans paying in excess of what the band sets as a minimum.

Aurovine launches on May 11th. More info at www.aurovine.com

Aurovine features for artists:
    •    Get 86% revenue from your sales
    •    Get paid instantly
    •    Upload high quality files (your fans will love you for it)
    •    Design your own page
    •    Sell Digital & Physical
    •    Integrate with your Social Networks
    •    Free promotion via our Podcasts, Charts and Reviews
    •    Social Network Promotion via AVMS (Aurovine Viral Marketing System)

Aurovine features for fans:
    •    Stream full tracks for free
    •    Discover new music
    •    Know that you are having a major influence on your favourite artists career
    •    Name your own price
    •    Take advantage of extensive free downloads
    •    Sample then buy
    •    Influence our genre charts
    •    AVMS (Aurovine Viral Marketing System) enables you to get more free downloads

Quotes
We have a plan - it's a simple plan to make artists and fans happy. We aim to do that by taking an altruistic approach and listening to what our users want in developing a lean but effective system.

— Ken Foster - Director
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